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Brooklyn Industries–who makes decent, but overpriced, trendy clothes–has launched a storefront ad campaign featuring quotes from Brooklynites about how “cool” and “diverse” Brooklyn is, and how “proud” we are to say that we live here. I first saw it at their Upper West Side location, and I thought, “Wow, this store must not be doing well here, so they felt they had to convince UWS-ers that Brooklyn style is alright.” But then I saw it at their Bedford Avenue location in Williamsburg! Um, I don’t think that Williamsburg-ers need to be convinced that living in Brooklyn is hip. They gave it that rep.

