Introducing Pipette Magazine (Take Deux)

Today, I am writing with some bittersweet news. Essentially, Terre Magazine will be no more in the coming weeks.

I write this with some level of sadness. Over the past year and a half, I saw that Terre was really exciting to people, that this magazine added some joy and wholesome intellectualism in their lives. Over the course of two issues, I have had the pleasure of working with authors and photographers in truly rewarding ways, seeing a vague idea develop substance and then become a solid draft — and finally, something we could be proud to publish in print.
But the good news is: I won’t be giving up. I’m starting a new magazine.
The new magazine will be called Pipette. A “pipette,” you may know, also called a “wine thief,” is a glass siphon used to draw tastes of wine from barrels. I am naming the new magazine Pipette in honor of a very special experience I had recently while visiting Slovakia. The winemaker Zsolt Suto of Strekov 1075 brought us to visit a friend of his, a Hungarian man making natural wine in a beautiful old cellar, with no commercial intent, at all–he bottles the wine for his own consumption, only.
This winemaker, Gabor, led the tasting using the most lovely pipette I had ever seen. He also had us tasting out of 100-year-old wine glasses! I remarked on how beautiful the pipette was — apparently it’s common in the region but I had never seen the style before. Gabor, noticing how enamored I was, ended up cleaning it carefully and giving it to us as a gift. It was very touching and symbolic of the non-commercial nature of what he does as a natural winemaker. The pipette unfortunately broke during a dash through the Vienna airport — but that generosity will remain in my memory forever.
And that’s what is important. Natural wine to me is about generosity. Writing, even, is about generosity. My financial benefit from writing is basically nothing. My personal benefit, however, is massive, when I hear from readers that something I’ve written has touched them or shown them a fresh perspective. And the same return is involved in editing, and working with talented creatives, to make a unique print product that brings us away from the constant noise of social media and fake news.
That’s all I ever wanted to do by founding a print magazine about natural wines: add beauty and thoughtful discourse to the world, in a time when there’s so much consumerist bullshit and greed. So, I’ll be doing that with Pipette. The magazine will, as with the previous iteration, be print-only, and it will still have minimalistic design with great photos and artwork, and hopefully still enjoy wide distribution around the world. I am going to have to re-do a lot of work, from scratch. It’s hard, because I was already so strapped for time, editing Terre while building its network, also making wine and doing assignments for magazines. But I’ll write emails in my sleep to make it happen.
I will have more news soon; I know that many of you subscribed and are wondering what will happen to your subscriptions. For now, if you could please follow the new magazine on Instagram so I can re-build a following, it would get me off to a great start. And please spread the word!
Thank you for your support!
xxRachel
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2 thoughts on “Introducing Pipette Magazine (Take Deux)

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