It’s been many months in the works–and it all started at that damn wine bar, Wildair, where I keep going back, again and again, unable to resist the funky wines, the fried shrimp dish, the raucous tattooed kitchen staff.
The hostess, as well, was incredibly friendly, and as I showed up more and more regularly, she always blessed our glasses with a much welcomed splash of Les Capriades pét-nat as we waited for our seats. Over time, I got to know her: Erika, an artist; I discovered her Instagram and fell deeply, madly in love with her wine- and food-themed gouache paintings.
Finally, I got up the courage to blurt out, as she was ushering me to my seat one night: “I’m obsessed with your work. We have to collaborate!” Being modest, she blushed and adjusted her eyeglasses. Then she said, “Sure! Give me a call,” and filled my glass. We worked together for this article about natural wine on the Lower East Side for Food Republic, but we knew there could be something bigger. We began scheming, planning, brainstorming over coffee, grain bowls, and of course, wine.
Months later, Erika and I found our third counterpart, a talented food photographer and pop-up chef named Katie (she took the fantastic photo you see here, as well as most of the shots on our Instagram/Kickstarter) and we formed Terre Mag: an indie print mag about natural wines and heritage foods.
This coming weekend, we will be representing Terre Mag at the Food Book Fair, taking place on Saturday and Sunday 12-4pm both days, at the Ace Hotel in Manhattan. For $5, you can pass through and meet tons of indie food mags like us. We’ll be giving away beautiful wine tote bags, printed with one of Erika’s original paintings, to a select handful (if you mention you saw my blog post, you’ll totally get a bag). Honestly, it’s a fun event–I’ve gone several years in a row–and a great place to meet people. So, get the F off Tinder, and go to Food Book Fair to flirt with some cool people who love to eat and drink well!
And more importantly, we need some early support for our Kickstarter! Check it out here. We have less than a month to raise $10K to get this biannual magazine going. Please go check out the Kickstarter and if you can, at least pre-order your copy of Terre Mag, and spread the word on social media (you can start by following our Instagram). Shout everywhere and anywhere about Terre Mag; your help is much appreciated.
Thank you so much!
Over and out, your fellow lover of sincere, wild, delicious terroir.