And The Millennials Said, “Let There Be Wine Delivery . . .”

IMG_6880If you’ve ever posted on Facebook something about wine (maybe “dying for a glass of wine RN,” for example), then you’ve probably seen an ad pop up, for one of the many new wine delivery services vying for a slice of the market.

Wine delivery isn’t exactly new; for a long time wineries, especially smaller-production ones, have relied on customers subscribing to regular shipments of whatever they are sending out. These wine clubs have typically not been very cheap; they were more oriented toward connoisseurs than everyday drinkers. But in recent years, we’ve seen start-ups forming more updated, Millennial-focused versions of these wine clubs, offering consumers a confluence of good value, good wine, and something to satisfy everyone’s palate. These new delivery services exist on the basis of two important facts: one, that Millennials all over the country have an insatiable thirst for wine, and two, that those same Gen-Yers also love buying stuff online and having it show up in the mail, and have become accustomed to this lifestyle ever since the rise of Amazon and similar businesses.

Read the rest of my article on wine delivery subscriptions, on Vine Pair.

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