I did man-on-the-street interviews at the one-day WastED pop-up at Shake Shack, which featured a veggie burger made of juice pulp, rejected beet ketchup, and day-old Balthazar bread. People’s reactions were pretty interesting! Dan Barber and the Shake Shack culinary director, a very enthusiastic and creative guy named Mark Rosati, chimed in, too. Read my piece on Food Republic.
Here are my photos: